Product Marketing Manager

Mid / Senior

Hybrid

Flixstock is looking for a Product Marketing Manager to lead their outbound marketing activities. The candidate will be responsible for presenting their products in ways that will strengthen their brand and boost sales. This role requires familiarity with various product marketing techniques, like email campaigns and pricing strategies. The goal will be to develop and implement the most profitable plans to position and promote our products.

Product marketers should be able to take product features and translate them into tangible benefits that meet customers' needs.

Responsibilities:

Studying the Flixstock’s products and their benefits for users
Follow and analyze market trends to position products
Develop product marketing strategies (pricing, advertising, product launching).
Craft compelling messages across marketing channels (landing pages, ad campaigns)
Work with various teams (design, content, acquisition, product, sales) to implement strategies
You are the market expert. Manage your product portfolio, market evolutions and define the proper level of quality associated with price tier objectives
Responsible for developing positioning, messaging, competitive differentiation, and enabling the Sales and Marketing teams to ensure they are aligned and work efficiently to generate and close opportunities

Requirements:

Proven experience as a Product Marketing Manager, Brand Manager or similar role
Background in design and copywriting is a plus
Experience in market analysis
Familiar with product marketing tactics (e.g. integrated marketing campaigns)
Working knowledge of web analytics tools (Google Analytics, WebTrends)
Excellent communication skills
Creative and keen eye for detail
Analytical mind and strong quantitative skills
MBA in Marketing, Communications or similar field

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Product Marketing Manager

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