Digital Analytics Manager

Mid / Senior

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{"group":"Organization","title":"Digital Analytics Manager","zohoId":"557706000005545067","endDate":"2021-02-28T00:00:00.000Z","jobType":"Full Time","job_url":"184-lazard-asset-management-digital-analytics-manager","agencyId":1,"location":[{"lat":40.7,"lon":-74,"city":"New York","text":"New York, NY 10001, USA","state":"New York","country":"","zipCode":"10001","is_state":false,"is_country":false,"state_code":"NY","countryCode":"","isLocationSet":true,"loc_h3_hex_res4":"842a107ffffffff","isLocationResolved":false,"is_address_available_from_parser":true}],"maxSalary":"125000","minSalary":"120000","startDate":"2021-01-24T00:00:00.000Z","onBehalfOf":"67","description":"<span id=\"spandesc\"><div class=\"align-justify\" style=\"text-align: justify\"><span class=\"font\" style=\"\"><span class=\"size\" style=\"\">Lazard\nAsset Management is seeking a Digital Analytics Associate to join its Global\nDigital team based in New York and reporting to the Global Head of Digital. The\nteam is looking for a T-shaped digital marketer with skills across all digital\nchannels (website, social, SEO, SEM, email, advertising, sponsorships, native\netc.) including their different KPIs and focused specialization in digital\nanalytics with expertise in delivering insights for optimization.</span></span><br /></div><div class=\"align-justify\" style=\"text-align: justify\"><br /></div><p class=\"MsoNormal align-justify\" style=\"text-align: justify\"><span style=\"\" class=\"size\"><b>Responsibilities:</b></span><b><br /></b></p><ul><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Work very closely with Global\nHead of Digital to build and deliver on a vision for Digital Analytics</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Define and implement a\nmeasurement framework that is robust, scalable, and client-focused</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Build and maintain clear and\nconcise recurring reports to track and measure success</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Own measurement specifications,\nbenchmarks, standardization, and documentation</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Ensure the accuracy of our data\nacross all data collection and presentation platforms</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Tell stories from data, turn\ndata into insights that help improve results</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Work with digital, creative,\nand channel marketing teams to define and implement results</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Provide insights on best\npractices for tagging digital activity for measurement</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Engage with client facing teams\nto enable them to understand our data packages</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Assist global teams with ad-hoc\nand recurring analytics requests to support their marketing</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Lead digital analytics training\nsessions on platforms, dashboards and measurement terminology</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Construct and execute critical\nmetric reporting across digital channels</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Drive insights to be able to\nmake key measurable decisions through recommendations</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Work collaboratively to ensure\nall output and recommendations are valid and accurate.</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Undertake digital marketing\nattribution analysis</span><br /></li></ul><p class=\"MsoNormal align-justify\" style=\"text-align: justify\"><span style=\"\" class=\"size\"><b>Qualifications</b>:</span><br /></p><ul><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Bachelor’s degree in economics,\nmarketing, analytics, or quantitative field</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Minimum 5 years of experience\nin digital marketing/analytics</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Expertise in implementation and\nutilization of Google Analytics</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Excellent interpersonal, verbal,\nand written communication skills</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Independent thinker with\nintellectual curiosity who pursues excellence</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Ability to process clean data,\ncomfortable with manipulating large data sets</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Experience with Google Tag\nManager and Google Data Studio</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Experience with MS SQL queries\nfor pulling data, and creating views and functions required</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span lang=\"EN-US\">Experience with Tableau and/or\nEinstein is a plus</span><br /></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"font\" style=\"\"><span class=\"size\" style=\"\"><span style=\"\" class=\"font\"><span style=\"\" class=\"size\">Knowledge and/or experience in Asset Management\nindustry</span></span></span></span><br /></li></ul><div class=\"align-justify\" style=\"text-align: justify\"><br /></div></span><br />","isHybridJob":false,"isRemoteJob":false,"noOfOpenings":1,"maxExperience":"12","minExperience":"7","isOnPremiseJob":true,"onBehalfOfName":"Lazard Asset Management","otherlocations":[],"zohoCurrencyIn":"USD","experienceLevel":"Mid / Senior","zohoNoOfOpenings":{"noOfOpenings":1,"fulfillmentIds":["557706000005545067-1"]},"otherJobReference":null,"sharpenedJobTitle":"Digital Analytics Manager","job_category_group":3,"portalLocationDisplay":"New York NY","expertise_coreskill_or_product":["Other"],"job_id":"2456"}