Digital Analytics Manager

Mid / Senior


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Lazard Asset Management is seeking a Digital Analytics Associate to join its Global Digital team based in New York and reporting to the Global Head of Digital. The team is looking for a T-shaped digital marketer with skills across all digital channels (website, social, SEO, SEM, email, advertising, sponsorships, native etc.) including their different KPIs and focused specialization in digital analytics with expertise in delivering insights for optimization.


  • Work very closely with Global Head of Digital to build and deliver on a vision for Digital Analytics
  • Define and implement a measurement framework that is robust, scalable, and client-focused
  • Build and maintain clear and concise recurring reports to track and measure success
  • Own measurement specifications, benchmarks, standardization, and documentation
  • Ensure the accuracy of our data across all data collection and presentation platforms
  • Tell stories from data, turn data into insights that help improve results
  • Work with digital, creative, and channel marketing teams to define and implement results
  • Provide insights on best practices for tagging digital activity for measurement
  • Engage with client facing teams to enable them to understand our data packages
  • Assist global teams with ad-hoc and recurring analytics requests to support their marketing
  • Lead digital analytics training sessions on platforms, dashboards and measurement terminology
  • Construct and execute critical metric reporting across digital channels
  • Drive insights to be able to make key measurable decisions through recommendations
  • Work collaboratively to ensure all output and recommendations are valid and accurate.
  • Undertake digital marketing attribution analysis


  • Bachelor’s degree in economics, marketing, analytics, or quantitative field
  • Minimum 5 years of experience in digital marketing/analytics
  • Expertise in implementation and utilization of Google Analytics
  • Excellent interpersonal, verbal, and written communication skills
  • Independent thinker with intellectual curiosity who pursues excellence
  • Ability to process clean data, comfortable with manipulating large data sets
  • Experience with Google Tag Manager and Google Data Studio
  • Experience with MS SQL queries for pulling data, and creating views and functions required
  • Experience with Tableau and/or Einstein is a plus
  • Knowledge and/or experience in Asset Management industry

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