Business Content Writer/Editor

Mid / Senior



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GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law. We are committed to hiring and valuing a global diverse work team. 

Key Responsibilities:
  • Collect raw content from sales and business stakeholders and develop marketing-ready copy
  • Write/edit white papers, case studies, press releases, corporate communications, website copy and other marketing collateral
  • Work with senior executives for developing thought leadership content. Collect thoughts and lead authoring effort
  • Final stage proofing and quality control for all marketing communications
  • Work closely with the design team to brainstorm ideas and creative concepts
  • Understand the goal, target audience, and message of a campaign and create persuasive copy for offline (trade shows, events) and digital (emails, banners, landing pages, social media) to generate desired action from the target audience
  • Continuously monitor and measure the effectiveness of the copy and improvise – CTAs, Subject Lines to improve the conversion rates (CTRs, registrations)
  • Keep track of latest trends in B2B content marketing, creative copywriting, competitors and industry trends
Desired Qualification:
  • 12 to 15 years of relevant experience in content writing, editing and proofreading
  • Experience in a B2B environment preferred, but not mandatory
  • Exceptional communication skills
  • Ability to convert product/service messaging into marketing copy
  • Ability to manage projects within tight deadlines
  • Strong understanding of new age content domains with reference to B2B communication
  • Ability to multi-task, manage multiple projects
  • Track record of achieving business results
  • Entrepreneurial spirit, resourceful and comfortable in a fast-paced, informal environment.
  • Strong team player
  • Ability to work with cross-functional teams and influence them

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