Business Content Writer/Editor

Mid / Senior

Remote

GEP is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, protected veteran status, disability status, or any other characteristics protected by federal, state or local law. We are committed to hiring and valuing a global diverse work team.

Key Responsibilities:

Collect raw content from sales and business stakeholders and develop marketing-ready copy
Write/edit white papers, case studies, press releases, corporate communications, website copy and other marketing collateral
Work with senior executives for developing thought leadership content. Collect thoughts and lead authoring effort
Final stage proofing and quality control for all marketing communications
Work closely with the design team to brainstorm ideas and creative concepts
Understand the goal, target audience, and message of a campaign and create persuasive copy for offline (trade shows, events) and digital (emails, banners, landing pages, social media) to generate desired action from the target audience
Continuously monitor and measure the effectiveness of the copy and improvise – CTAs, Subject Lines to improve the conversion rates (CTRs, registrations)
Keep track of latest trends in B2B content marketing, creative copywriting, competitors and industry trends

Desired Qualification:

12 to 15 years of relevant experience in content writing, editing and proofreading
Experience in a B2B environment preferred, but not mandatory
Exceptional communication skills
Ability to convert product/service messaging into marketing copy
Ability to manage projects within tight deadlines
Strong understanding of new age content domains with reference to B2B communication
Ability to multi-task, manage multiple projects
Track record of achieving business results
Entrepreneurial spirit, resourceful and comfortable in a fast-paced, informal environment.
Strong team player
Ability to work with cross-functional teams and influence them

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Business Content Writer/Editor

Thank you for your application!