Marketing Automation Specialist

Mid / Senior

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{"group":"Organization","title":"Marketing Automation Specialist","zohoId":"557706000010626454","endDate":"2021-05-31T00:00:00.000Z","jobType":"Full Time","job_url":"265-falkonry-marketing-automation-specialist","agencyId":1,"location":[{"lat":18.9667,"lon":72.8167,"city":"Mumbai / Work form home","text":"Mumbai, Maharashtra 400001, India","state":"Maharashtra","country":"","zipCode":"400001","is_state":false,"is_country":false,"state_code":"MH","countryCode":"","isLocationSet":true,"loc_h3_hex_res4":"84608b1ffffffff","isLocationResolved":false,"is_address_available_from_parser":true}],"maxSalary":null,"minSalary":null,"startDate":"2021-04-26T00:00:00.000Z","onBehalfOf":"58","description":"<span id=\"spandesc\"><div class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\"><b>Key Responsibilities:</b></span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></div><ul><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Ideation, execution, and measurement of different aspects of marketing including website, email marketing, lead generation and nurturing, lead scoring, and analytics</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Develop strategy for drip programs, campaigns, reporting, and engagement</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Execute email marketing campaigns, analytics/performance tracking, A/B testing, list segmentation and management, ensuring compliance</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Build Salesforce reports and dashboards to provide visibility into marketing campaign/asset/email results and measure effectiveness</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Maintain best practices for marketing automation platforms, including naming conventions, list management, lead flow, completion actions, owners, etc.</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Create standardized templates and other assets for ease of campaign management</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Train internal and partner users, assist in creating and documenting training materials</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Provide prompt and complete resolution to technical challenges and business issues.</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Assess and make recommendations on processes, designs, operations, and testing in Salesforce</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li></ul><div class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\"><b>Desired Profile:</b></span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></div><ul><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Bachelor&#39;s degree in IT or computer science</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Minimum 2 years experience in Salesforce administration</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Business acumen in order to develop technology strategies for marketing and sales</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Strong collaboration skills to work with interdepartmental disciplines</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Project management skills that develop and follow a roadmap to better client engagement</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Outstanding written and verbal communication skills</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">A digital expert in web, email, social media -- and more</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Analytical and driven by metrics</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span class=\"size\" style=\"font-size: 13px\"><span class=\"font\" style=\"font-family: verdana, sans-serif\">Salesforce certifications, HTML/CSS knowledge, Salesforce customization experience is a plus</span><span class=\"font\" style=\"font-family: verdana, sans-serif\"><br /></span></span></li></ul><div class=\"align-justify\" style=\"text-align: justify\"><br /></div></span><br />","isHybridJob":false,"isRemoteJob":false,"noOfOpenings":1,"maxExperience":"5","minExperience":"3","isOnPremiseJob":true,"onBehalfOfName":"Falkonry","otherlocations":[],"zohoCurrencyIn":"USD","experienceLevel":"Mid / Senior","zohoNoOfOpenings":{"noOfOpenings":1,"fulfillmentIds":["557706000010626454-1"]},"otherJobReference":null,"sharpenedJobTitle":"Marketing Automation Specialist","job_category_group":3,"portalLocationDisplay":"Mumbai / Work form home","expertise_coreskill_or_product":["Other"],"job_id":"2184"}