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Accelerate implementation and achieve ROI on Adobe Target investment
Provide consulting on the Target roadmap for optimization and customized experience strategies to internal stakeholders
Enable Target features and functionality within digital channels, encompassing the Marketing website and Digital applications for account enrollment and servicing
Partner with Digital design teams to architect and enable behavior targeting, online testing and recommendations to support the delivery of multichannel experience
Configure, administer, and operate Adobe Target to develop customer-centric journeys and campaigns
Partner with data engineers to co-manage and mature audience segmentation, data layer (XDL), integration services and tag management for Target experience delivery
Partner with analytics teams on measurement across customized digital experiences to provide ROI on technology
Diagnose and troubleshoot technical issues related to delivering custom digital experiences
Communicate and partner with cross-functional teams regarding the execution against the desired testing strategy
Provide consulting on prioritization, sizing and timelines for maturing Adobe Target capabilities within the Adobe Experience Cloud
Drive technical cross-functional efforts working with customer experience management partners to ensure timely execution of testing and/or personalization cadence
Develop JavaScript, CSS, and HTML for sites, SPAs
Partner to engineer Target content for mobile applications
Maintain appropriate controls and documentation to ensure compliance of audit requirements
Stay on top of emerging trends and software for customer-centric digital experience personalization
Strive to mature core competencies and skill sets related to experience personalization at scale with continuous education, certification and learning
Other duties as assigned
Desired Profile:
Bachelor’s degree in Computer Science/Information Systems or comparable Web Development experience
4+ Years Specializing in Marketing Automation/Adobe Target or similar
Knowledge of digital experience architecture for Marketing, Sales and Servicing
Understanding of CXM (Customer Experience Management) recommended
Adobe Target Certification - Adobe or equivalent (preferably for Target Premium)
Knowledge and experience with object-oriented and functional design
Understanding of security best practices
Strong collaboration skills
Excellent verbal and written communication skills
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Adobe or equivalent (preferably for Target Premium)<br /></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span>Knowledge and experience with object-oriented and functional design<br /></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span>Understanding of security best practices<br /></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span>Strong collaboration skills<br /></span></li><li class=\"align-justify\" style=\"text-align: justify\"><span><span>Excellent verbal and written communication skills</span><br /></span></li></ul></span><br />","isHybridJob":false,"isRemoteJob":false,"noOfOpenings":1,"maxExperience":"10","minExperience":"4","isOnPremiseJob":true,"onBehalfOfName":"Ascendum","otherlocations":[],"zohoCurrencyIn":"USD","experienceLevel":"Mid / Senior","zohoNoOfOpenings":{"noOfOpenings":1,"fulfillmentIds":["557706000011688096-1"]},"otherJobReference":null,"sharpenedJobTitle":"Lead Software Engineer - Adobe Target Developer","job_category_group":3,"portalLocationDisplay":"Cincinnati OH","expertise_coreskill_or_product":["Other"],"job_id":"2347"}