Lead Software Engineer - Adobe Target Developer

Mid / Senior


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Key Responsibilities:
  • Accelerate implementation and achieve ROI on Adobe Target investment
  • Provide consulting on the Target roadmap for optimization and customized experience strategies to internal stakeholders
  • Enable Target features and functionality within digital channels, encompassing the Marketing website and Digital applications for account enrollment and servicing
  • Partner with Digital design teams to architect and enable behavior targeting, online testing and recommendations to support the delivery of multichannel experience
  • Configure, administer, and operate Adobe Target to develop customer-centric journeys and campaigns
  • Partner with data engineers to co-manage and mature audience segmentation, data layer (XDL), integration services and tag management for Target experience delivery
  • Partner with analytics teams on measurement across customized digital experiences to provide ROI on technology
  • Diagnose and troubleshoot technical issues related to delivering custom digital experiences
  • Communicate and partner with cross-functional teams regarding the execution against the desired testing strategy
  • Provide consulting on prioritization, sizing and timelines for maturing Adobe Target capabilities within the Adobe Experience Cloud
  • Drive technical cross-functional efforts working with customer experience management partners to ensure timely execution of testing and/or personalization cadence
  • Develop JavaScript, CSS, and HTML for sites, SPAs
  • Partner to engineer Target content for mobile applications
  • Maintain appropriate controls and documentation to ensure compliance of audit requirements
  • Stay on top of emerging trends and software for customer-centric digital experience personalization
  • Strive to mature core competencies and skill sets related to experience personalization at scale with continuous education, certification and learning
  • Other duties as assigned
Desired Profile:
  • Bachelor’s degree in Computer Science/Information Systems or comparable Web Development experience
  • 4+ Years Specializing in Marketing Automation/Adobe Target or similar
  • Knowledge of digital experience architecture for Marketing, Sales and Servicing
  • Understanding of CXM (Customer Experience Management) recommended
  • Adobe Target Certification - Adobe or equivalent (preferably for Target Premium)
  • Knowledge and experience with object-oriented and functional design
  • Understanding of security best practices
  • Strong collaboration skills
  • Excellent verbal and written communication skills​

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