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Lazard Asset Management operates in 41 cities across 26 countries. Our investment personnel manage over US $250 billion across a wide range of global, regional and country-specific strategies - both traditional and alternative - in listed equity and fixed income. At Lazard Asset Management, we pride ourselves in balancing the feel of a small firm with the scale of a large global organization. Our entrepreneurial culture and flat management structure foster an environment in which good ideas can take flight, no matter where they come from.
We are looking for someone with deep roots in digital marketing - someone that can use data to interpret trends, and that knows how to map out metrics across user journeys in order to accurately understand what is going on across digital channels. You’ll rely on your experience building and delivering data-driven insights that inform digital marketing strategy (including but not limited to web, email, social, search, display, SMS) to build out digital analytics framework that is robust and scalable, drive digital marketing decisions from data insights as well as inform our internal customers through reporting.
Key Responsibilities:
Work closely with Global Head of Digital to develop a cohesive vision for our digital marketing analytics
Establish clear and scalable KPIs that are focused on our customers
Use clear and compelling communication to present your innovative ideas and data-driven optimization recommendations
Combine passion for storytelling and insights from data to illustrate our digital performance and footprint
Work with global team and cross functionally on a regular basis
Build and maintain clear and concise recurring reports to measure success across channels and campaigns
Own benchmarks, standardization, and documentation
Provide insights on best practices for tagging digital activity for measurement
Undertake digital marketing attribution analysis
Desired Profile:
5 to 7 years of digital marketing analytics experience
Knowledge of all digital channels and the associated KPIs, as well as the relevant strategies/approaches (nurture, acquisition, etc)
Experience interpreting, analyzing, and reporting on data trends, and making strategic and creative recommendations based on findings
Experience presenting analytics reports in a clear, effective, and dynamic manner
Fluency in Google Analytics
Experience with Google Tag Manager, Google Data Studio, Google Adwords is a plus
Experience with Tableau and/or other BI tools
Ability to manipulate and process large amounts of data
Articulate and compelling communication and presentation skills
An insatiable appetite for learning about our customers and what is important to them
Either previous experience within Asset Management, or significant desire to learn about the buy side
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