Product Marketing Manager

Mid / Senior

|

Hybrid

Meytier Premier Employer

Working there

About This Workplace

Meytier Partner

As FlixStock’s business continues to successfully grow, we are now looking to scale and accelerate our business significantly in 2021 and beyond. To help drive and secure this global business expansion, we are now seeking an experienced marketing professional to join our product marketing team.
If you are a creative and quantitative thinker and familiar with various product marketing techniques, we would like to meet you !!
  • You’ll be presenting our products in ways that will strengthen our brand and boost sales
  • Develop and implement the most profitable plans to position and promote our products and services
  • Translate technical details into benefits for the user
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (storyboard, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers
We’re looking for someone dynamic and you’ll need to have the below in generous quantities to  succeed in this role:
  • Our successful applicant will be able to show a consistent record of delivering business results in a global B2B environment, in the enterprise space, positioning innovative products and SAAS models. You will need at least 5 plus years of marketing experience.
  • Experience in the Fashion sector is a pre-requisite.
  • Whilst delivering a clear ROI on marketing initiatives and deploying campaigns to budget and time, is taken as read, out primary indicator of success will be the impact on deals closed within our targeted enterprise accounts.
  • Experienced in effective content management and thought leadership.
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns)
  • Background in design and copywriting is a plus
  • Working knowledge of web analytics tools (Google Analytics, WebTrends)
  • Excellent communication with strong quantitative skills and analytical mind.
Desired Profile:
  • A nimbleness that reflects the culture of a dynamic and high growth young company.
  • A data driven approach to problem solving and critical thinking
  • Inspirational with a bias for action
  • Driven by a buyer’s perspective
  • Constant ownership and effective accountability.
  • Able to quickly establish trust across all contributing departments
  • Demonstrably innovative and excited by ideas.
  • Articulate, structured and influential.
  • Establish and build effective marketing strategies to maximize customer acquisition
  • Provide compelling Market and competitive insights
  • Work collaboratively with FlixStock’s sales teams to ensure a consistent marketing & sales alignment across common KPIs and strategies.
  • Manage the lead generation process: maximizing MQLs quality and volumes
  • Create and execute a compelling brand strategy that strengthens brand value in existing and new markets.
  • Drive sales collateral that supports both solution and sales positioning – these might include POV build outs, Challenger sales material, innovative sales hooks, white papers, presentations and value propositions.
  • In the longer term, work closely with Customer Success to evolve install base campaigns, upselling effectiveness and drive continued high customer retention & renewal levels.



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