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This role will align the Digital strategy with the Overall Marketing strategy and Organisation's revenue goals. Overall responsible for Organic & Paid presence of the Brand to generate awareness, interest, preference and eventually conversion to Business. The person will manage and grow a team of SEO & SEM resources. Help generate MQLs through website/Orgain traffic & Paid Campaigns.
Key Responsibilities:
Implement and manage overall marketing strategy, communication, budget allocation and ROI from different digital channels.
Developing and implementing effective search engine optimization (SEO) /SEM strategies.- Scale paid, affiliate, database, build backlinks on created and posted relevant content.
Should have a solid knowledge of website analytics software and keyword tools (Google Analytics, WebTrends etc) and Knowledge of CRM functioning for Campaign performance tracking.
Develop specific campaigns to create and maintain high levels of customer interaction.
Define, execute, analyze, and optimize A/B and multi-variant tests.
Establish & track metrics and help the team improve and understand their performance, such as cost per metrics, LTV and CAC across various channels to evaluate ROI to drive the business.
Experience of working in US and Europe is a plus. Work on CRM to enable tracking of sales funnel.
Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.
Desired Profile:
Graduation, preferable MBA/Post Graduate Business with 3 - 8 years of experience.
Ability to work with diverse stakeholders.
Excellent written and verbal communication skills and the ability to persuade.
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