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Content Head excels in developing content strategies for websites, social media, landing pages, blogs, reports, and various other forms of digital media. A Content Strategist should possess the ability to think both creatively and analytically as the person will be responsible for creating, refining, and perpetuating content to achieve our brand goals.
Key Responsibilities:
Write and edit communications for a variety of internal and external audiences and channels including social media, websites, and employees.
Set guidelines for tone, style, and content of writing and communications.
Strategize to ensure content is consistent and compelling across delivery streams.
Owns the content calendar and ensures delivery through a combination of sources-in-house team, influencers, brands, and users, within agreed budgets
Work closely with the Digital team for getting the content published and backlinks created to influence traffic to websites
Monitor web traffic and engagement (e.g., conversions and bounce rates
Coordinate with UI/UX designer to illustrate articles and other content
Follow industry-related/competition news and generate ideas around trending topics
Person to learn in a fast-paced start-up ecosystem with a results-driven mindset & have the ability to work under pressure, tight timelines
Desired Profile:
Graduation, preferably MBA/Mass Communication with 7 - 12 years of experience.
Ability to work with diverse stakeholders.
Excellent written and verbal communication skills and the ability to persuade.
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